Good to Great Book

I watched the Charlie Rose Show last night on PBS. He interviewed Jim Collins who wrote the book Good to Great. The main proposition is that great companies do not change when their environment does. It's based on a highly statistical study that required the companies in the study to have been around for the past 30 years (which took out many of the technology companies).

Here's a good article from Fast Company:
"I want to give you a lobotomy about change. I want you to forget everything you've ever learned about what it takes to create great results. I want you to realize that nearly all operating prescriptions for creating large-scale corporate change are nothing but myths. > The Myth of the Change Program: This approach comes with the launch event, the tag line, and the cascading activities. . ."

--Stephen
www.smjdesign.com