Technorati: Keep track of you on everyone's blog

Scouring blogs for "your brand" is like watching people giving feedback without them knowing. Explicitly sent email or reply cards are much more like focus groups. The people want you to know directly and who it was from.

Technorati is a blog search engine with a few more benefits. It can keep track of certain words for you, for instance your name or your company, by adding these to your watchlist. When someone mentions a well-known person on his or her blog, that person can find out what he or she had to say about the famous person (or organization).


--Stephen M. James
www.smjdesign.com