800-CEO-READ Podcasts Blog

Why read when you can listen? Here are some mp3s of authors discussing their business books. Each month 800-CEO-READ interviews an author.

800-CEO-READ Podcasts Blog

Some of this year's books:

10 Rules for Strategic Innovators, Vijay Govindarajan and Chris Trimble
Starting from Scratch, Wes Moss
The Undercover Economist, Tim Harford
True to Our Roots, Paul Dolan
Beyond Reason: Using Emotions as You Negotiate, Roger Fisher, Daniel Shapiro
Grapevine: The New Art of Word of Mouth Marketing, Dave Balter
Executive Intelligence, Justin Menkes
The Rules of the Red Rubber Ball
Brand Autopsy
Escher Cycle, Finn Jackson


--Stephen M. James
www.smjdesign.com